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Lidl to Open 20 Stores in Serbia

German discount retailer Lidl, is to expand its presence in Serbia with the opening of a further 20 stores over the next two years. 

The company’s representatives met with Serbian Prime Minister Aleksandar Vucic on Wednesday and made the announcement last week.

Lidl will also open a distribution centre in Nova Pazova, with the entire operation to employ around 1,000 people.

Lidl added that their long term target in Serbia is to have 100 outlets. They stated that the company’s presence in the country will open up Serbian produced products to Lidl’s Europe wide network of stores.

The company already has a store in Smederevo, built to test the market in the country. They recently opened their 89th store in neighbouring Croatia, adding to more than 10,000 outlets in 28 European countries. Currently employing more than 300,000 people, the company has long term plans to enter the US market.

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